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Sam's Club kiosk tests surpass projections


• 06 Oct 2008

LAKEWOOD, Colo. — V2K Technology’s first two test kiosks at Sam's Club in Denver and Tampa, Fla., have surpassed initial projections. The company, which develops and licenses proprietary software, had forecasted sales for each kiosk at $6,000 per month. In the first three months of operation the kiosks produced $52,000 in retail sales, $16,000 ahead of budget. And $45,000 in pending sales are the result of leads generated by the kiosks.
 
According to a news release, the leads generated by the kiosks are distributed to V2K Window Decor and other franchisees who provide products for Sam's. To date, V2K has converted 65 percent of the leads generated from the kiosks into appointments, with a closing ratio of 48 percent, and an average transaction amount of $3,250.
 
"The Sam's Club test is proving our kiosk concept in high traffic locations,” said Vic Yosha, V2K president and chief executive.



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